We were so excited to host the launch of Love and a hug. It was a heartfelt moment that brought together the people who have supported Naomi and Mel since the very beginning. The event was held as an intimate gathering for friends and family, a deliberate choice that reflected the spirit of the brand. Love and a Hug was born from personal experiences, caring connections and a shared desire to offer comfort during life’s hardest moments. It felt only right to celebrate its beginning with the people who understood that mission most deeply.

Guests were welcomed with delicious food, relaxed conversation and the kind of warmth that sits at the centre of everything Naomi and Mel create. Branded cupcakes added a sweet nod to the new range of meaningful gift boxes and were a favourite talking point throughout the afternoon. Every detail was designed to feel thoughtful and genuine, mirroring the care that goes into the products themselves.

One of the most memorable moments came when Naomi and Mel stood together to share a short speech. They spoke openly about the experiences that shaped the idea for Love and a Hug, their journey as friends and founders, and their hope of making it easier for people to feel seen and supported when life becomes difficult. Their honesty gave the room a sense of quiet connection, and many guests described feeling moved by the purpose behind the brand.

The launch was more than an event. It marked the beginning of a business built on compassion, meaningful gifting and genuine human care. With the support of the people who stood in that room, Love and a Hug now steps into the world ready to help others do what matters most. Show up for the ones they love in a way that feels thoughtful, comforting and real.