Pink Elephants started with a coffee when Sam reached out to Gabbi for support after experiencing her second loss and feeling isolated. During that first coffee, an unmet need was discussed around the support for women experiencing miscarriage and early pregnancy loss. From the initial diagnosis, to the ensuing loss/procedure and knowing what to expect, right down to the support that partners, family, friends and even healthcare professionals can give – women deserved more. Information needed to be offered. Conversations needed to take place. Validation needed to be given. Connections needed to be made.

Pink Elephants provides the latest resources, information and peer-support for anyone impacted by early pregnancy loss. Using evidence, empathy and connection, our unique digital-first approach offers a single source of specialist support, whenever and wherever it’s needed — for anyone who has directly experienced it, for family and friends, corporate partners or healthcare professionals seeking proven ways to help.

With so much of the current experience of miscarriage based on old science, outdated perceptions, social anxiety and mistruths, Pink Elephants aims to right the story of early pregnancy loss by smashing the stigma, creating a new narrative, and leading to a healthier experience for all.

Founded in Sydney, Australia, in 2016, Pink Elephants is a registered not-for-profit.